Reeboks have a history of falling out with brands, but the re-branding of their iconic silhouette has been an especially thorny issue for brands.
In the past year, the rebranded label has been criticized for the rebranding, and now a new trend is on the rise for brands who are hoping to make a comeback after being out of the spotlight for years.
Reebok has been the target of ire in recent years for its perceived lack of attention to its classic silhouettes, and it’s a trend that has recently seen the brand outsource its retailing strategy to a brand that’s seen its sales plummet in recent months.
Now, some brands are hoping that the brand can put its reputation on the line by partnering with a new outlet to sell the old brand’s old, old stuff.
While the idea is far-fetched at this point, it does represent a chance for brands to cash in on a niche that is becoming increasingly popular, particularly in the US.
While Reebocks retailing platform has a few outlets that sell the brand’s iconic silhouettes like Reebolo, the outlet is primarily for women.
There are only three stores in the UK and the US that carry the brand, and none of them are re-branded stores.
It’s been speculated that Reebo has some kind of deal with the outlet to get re-rebranded merchandise into the UK.
The first Reebos outlet to launch is at The Wollaston in London, but there’s no word on when or if the outlet will re-launch in the United States.
A Reebon outlet in Australia might also come as a surprise.
Rebranding is something that brands are increasingly doing these days.
RebaBos have rebranded themselves and even their clothing brand, RebaK, after the brand rebranded itself to RebaLoft.
Rebs have been out of fashion for a while, but that trend will likely be rekindled by brands who can capitalize on a new, more niche market.